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'Tefal campaign': with Covid-19 monopolising voters' minds, nothing sticks

By Tracy MCNICOLL

Presidential campaigns offer an abundance of catch phrases, whether slogans finessed by a candidate's team to deliver maximum impact or coined spontaneously on the trail. The proclamations – and gaffes – of presidential hopefuls bring texture to an election race and come to define a campaign, whether for a news cycle or forever in the history books. FRANCE 24 brings you the buzzwords of the 2022 French presidential race. In the spotlight: "Tefal campaign".

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